Web Content and SEO Manager - Hawthorn East

We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with over 115,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact.

About the team

As one of the biggest brands in Australia, we connect with millions of Australians  each week. Whether it’s connecting our customers with relevant content through digital innovation, omni-channel storytelling or impactful advertising that reaches 98% of Australians, our Marketing team play an important role in driving our brand forward, helping Australians eat and live better every day.

About the Role

Ready to take the reins on SEO and web content for one of Australia’s biggest brands? In this dynamic role, you’ll lead the charge on organic search strategy and content optimisation to drive traffic, improve conversion, and deliver business growth. You’ll work across teams and agencies to ensure Coles’ website and App is performing at its best — with a sharp focus on data, insights, and customer experience.

Why Apply

•    Shape and deliver the SEO and content strategy for a major Australian retailer
•    Collaborate with top-tier agency partners and internal experts
•    Enjoy autonomy, ownership, and the chance to truly make your mark.

Applications close Friday 11th July.

What You’ll Do

As the Web Content & SEO Manager, you’ll bring a data-first mindset and a collaborative style to drive results. You’ll partner with agencies, internal stakeholders, and cross-functional teams to deliver impactful initiatives that grow traffic and customer engagement.

You’ll also

•    Develop and execute the overarching SEO and content strategy aligned to business goals
•    Lead content optimisation to improve organic search rankings and traffic
•    Manage relationships with SEO agencies and internal teams to deliver high-impact projects
•    Review analytics and insights to identify opportunities for growth and efficiency
•    Embed SEO best practice across marketing, influencing stakeholders along the way
•    Stay ahead of search trends to drive innovation and maintain competitive edge.

About You and Your Skills

You’re a strategic thinker with a passion for data-driven SEO and content optimisation. A natural collaborator, you know how to influence, inspire, and drive outcomes across teams. You balance big-picture strategy with hands-on delivery, and you thrive in fast-paced environments.

You’ll also have

•    5+ years’ experience in SEO (in-house preferred) coming from a medium to large organisation
•    Strong knowledge of SEO, content marketing, and eComm trends
•    Excellent analytical skills, with experience using BI tools to generate insights
•    Experience managing agencies, budgets, and mentoring teams
•    Strong stakeholder management and influencing skills
•    A degree in marketing or related field.

#LI-MAR

What’s in it for you?

• Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
• Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
• Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
• Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform ‘mythanks’. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
• Opportunities for learning and development: No matter where you start within our diverse business, you’ll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
• Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
• Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.

About the recruitment process

We’re continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.

We’re happy to adjust our recruitment process to support candidates with disability. For further information and additional contact details visit the ‘Our Recruitment Process’ section of our careers site or email inclusionrecruitment@coles.com.au

Job ID: 156869

Employment Type: Full time