Social Media Manager - Hawthorn East

We’ve been proudly serving Australian communities since 1914 and have grown to become a top 30-listed company on the ASX with a portfolio of iconic homegrown brands. At the heart of our continued success is over 115,000 team members working across the country, all contributing to bringing our customers smiles. You’ll not only get to see your work make a difference, you’ll be part of a team working together to help Australians eat and live better every day.

About the team

As one of the biggest brands in Australia, we connect with millions of Australians  each week. Whether it’s connecting our customers with relevant content through digital innovation, omni-channel storytelling or impactful advertising that reaches 98% of Australians, our Marketing team play an important role in driving our brand forward, helping Australians eat and live better every day.

About the role

This is a rare opportunity to own and shape how one of Australia’s most recognised brands shows up across social media.

As Social Media Manager, you will lead the strategic direction of Coles Group’s key platforms including Meta, TikTok and YouTube. Acting as the central owner of the channel, you’ll translate business priorities into strong channel strategy while embedding a strong culture of measurement and optimisation.

Applications close Tuesday March 24.

What you will do

You will guide channel strategy, oversee content and campaign delivery and use performance insights to continually optimise how social contributes to business outcomes.

You will also

• Partner with campaign teams to ensure messaging and creative is built for channel
• Develop channel briefs and frameworks for always-on social communication
• Work with agencies and internal teams to deliver high quality social content
• Analyse performance and translate insights into clear optimisation actions
• Act as a social media subject matter expert across the business.

About you and your skills

You’re a strategic social media marketer who enjoys connecting channel activity to real business outcomes. You bring strong critical thinking, understand how to analyse performance and are confident challenging thinking to drive better results.

You will likely bring around 6+ years marketing experience and be operating at manager level, either within a large organisation or from an agency environment supporting complex clients.

You will also have:

• Proven experience across social platforms including Meta, TikTok and YouTube
• Strong understanding of social measurement and optimisation
• Experience managing social production and channel execution
• Strong stakeholder management within complex environments
• A results-driven mindset focused on continuous improvement.

#LI-MAR

What’s in it for you?

• Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
• Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
• Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
• Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform ‘mythanks’. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
• Opportunities for learning and development: No matter where you start within our diverse business, you’ll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
• Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
• Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.

About the recruitment process

We’re continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.

We’re happy to adjust our recruitment process to support candidates with disability. For further information and additional contact details visit the ‘Our Recruitment Process’ section of our careers site or email inclusionrecruitment@coles.com.au

Job ID: 178245

Employment Type: Full time