Senior Marketing Manager Growth & Retention

 Coles Supermarkets  Hawthorn East 

Requisition ID: 29080 

Employment Type: Fixed Term 

Good things start here

This could be the very first step towards an exciting new career with us – a fresh beginning. At the Coles Group, these are moments we live for.

Starting good things is what drives our purpose: to sustainably feed all Australians so they can lead healthier, happier lives. With a team of 120,000 people and an iconic portfolio of Australia’s most trusted brands, we’re perfectly positioned to turn a promising start into a whole lot more.


About the role


As one of biggest brands in Australia, we connect with over 19 million people each week. Whether it’s innovative in-store design, creative omnichannel storytelling, or thunderclap advertising that reaches 98% of Australians, our Marketing team play a pivotal role in driving our brand forward, helping our customers lead healthier and happier lives, and building the trust and reliability we’re known for.


We are looking for a Senior Marketing Manager for a fixed term 13 month contract to drive the retention & growth strategy for known customers across Coles supermarkets and Coles Online.


What you’ll be doing


Reporting to the Head of Digital Marketing, you will run a team of specialists to drive strategy for customer engagement:


You’ll also:


  • Develop a data driven lifecycle marketing approach to effectively engage customers across the funnel from onboarding to reactivation to shift key customer metrics.
  • Lead and develop a team of retention & growth specialist and work to improve staff engagement levels.  
  • Lead the development of the flybuys marketing strategy to influence and shift customer behaviour and drive incremental sales uplift.
  • Develop and optimise workflows to effectively collaborate, plan and deliver activity
  • Act as a SME embedding knowledge and expertise across wider marketing department in areas of retention, growth & loyalty



Good things you’ll need


  • 8+ years experience in CRM, loyalty and digital marketing
  • Extensive data driven marketing and analytics expertise
  • Experience managing agency partners
  • Experience operating within a complex environment
  • Strong leadership & people management experience
  • MarTech literacy, experience integrating, embedding and scaling MarTech platforms usage
  • Stakeholder management and highly developed influencing skills
  • Tertiary qualification in Advertising, Marketing or Business
  • Campaign planning & delivery
  • 1:1 marketing expertise across digital & traditional channels
  • Customer segmentation & targeting
  • Project management and Stakeholder management
  • Budget forecasting and reconciliation


Why Coles?
We’re committed to making this a great place to work, from day one. From flexible working arrangements to discounts across all our internal brands (including 5% off at Coles supermarkets!), there are plenty of reasons to love working here. Explore all this and more at our Coles Careers website.

Coles Group is an endorsed employer for all women. See our range of benefits and policies directly at WORK180: Coles Group – Work180 Endorsed Employer

For everyone who shares our passion
We encourage applications from people of all ages, nationalities, abilities and cultures – including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability. We’re happy to adjust our recruitment process to support accessibility needs – so reach out to us at www.careers.colesgroup.com.au > Careers for everyone > Disability employment.

We’d love to meet you
If you have the skills, experience and motivation to succeed in this role, please take the next step and submit your application.