Media & Marketing Analytics Specialist

Coles Supermarkets  Melbourne 


Requisition ID: 17212 

Employment Type: Full time 


Good things start here


This could be the very first step towards an exciting new career with us – a fresh beginning. At Coles Group, these are moments we live for.


Starting good things is what drives our purpose: to sustainably feed all Australians so they can lead healthier, happier lives. With a team of 120,000 people and an iconic portfolio of Australia’s most trusted brands, we’re perfectly positioned to turn a promising start into a whole lot more.



About the role

Our Customer Experience and technology (CXT) team withing our eCommerce function is significantly growing as we continue to invest in delivering the best digital shopping experience for our Customers. Our Analytics and Optimisation team are now seeking a Senior Media and Marketing Analytics specialist to join the team. You will partner closely with the digital marketing team to drive actionable change in how we run marketing and media activity by having a deep understanding of the impact of segments, messages, offers and channels on our customers and ROI. 



What you’ll be doing

You will be part of the analytics and insights squad and will be responsible for providing insights on campaign performance and well as providing actionable insights for the planning of future marketing and media activities. You will design tests to understand the performance of campaigns, audiences, and channels.


You’ll also:

  • Define and track key KPIs for marketing and media activities.
  • Define & identify campaign audiences based on campaign objectives.
  • Manage the distribution of targeting data to multiple destinations in various formats
  • Maintain a clear view of audience usage, heath, size, and underlying data that is powering them and have an understanding how audiences can be activated
  • Automating the reporting where possible and finding process optimisation opportunities
  • Assist in supporting other Coles teams in understanding how digital audiences can be used and reported on.



Good things you’ll need

We’re after a customer obsessed insights and analytics professional with prior experience in web, campaign and media analytics within an agency or client side.


You’ll also need:


  • The ability to analyse data to reveal new actionable insights that have driven real business value.
  • Experience in designing, implementing and analysing tests to understand the effectiveness of campaigns.
  • To have a solid understanding of attribution models and marketing channels.
  • Experience with Adobe Marketing Cloud suite of products, primarily Adobe Analytics and Adobe Audience Manager highly beneficial.
  • A highly collaborative style, able to engage with a diverse range of stakeholder to meet targets.





Why Coles?
We’re committed to making this a great place to work, from day one. From flexible working arrangements to discounts across all our internal brands (including 5% off at Coles supermarkets!), there are plenty of reasons to love working here. Explore all this and more at our Coles Careers website.


For everyone who shares our passion
We encourage applications from people of all ages, nationalities, abilities and cultures – including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability. We’re happy to adjust our recruitment process to support accessibility needs – so reach out to us at www.careers.colesgroup.com.au > Careers for everyone > Disability employment.


We’d love to meet you
If you have the skills, experience and motivation to succeed in this role, please take the next step and submit your application.