Senior Marketing Manager - Traffic and Acquisition - Hawthorn East

We’ve been proudly serving Australian communities since 1914 and have grown to become a top 30-listed company on the ASX with a portfolio of iconic homegrown brands. At the heart of our continued success is over 115,000 team members working across the country, all contributing to bringing our customers smiles. You’ll not only get to see your work make a difference, you’ll be part of a team working together to help Australians eat and live better every day.

About the team

As the way we shop continues to evolve, our Digital team keeps us at the cutting edge. Driven by our innovative, inclusive, and forward-thinking culture, we’re constantly looking at ways to create differentiated, omni-channel experiences for our customers and build the next generation of digital retailing.

About the role

We’re looking for a strategic, data‑driven Senior Marketing Manager to lead the next wave of digital customer growth. If you’re passionate about driving high‑quality traffic, shaping digital strategy, and converting intent into action, this is your opportunity to make a significant impact at one of Australia’s most trusted brands.

As the Senior Marketing Manager – Traffic & Campaigns, you’ll own the strategy and execution that brings qualified customers to Coles Online across web and the Coles app. You’ll lead initiatives that attract first‑time shoppers, re-engage returning customers, and grow adoption across all digital propositions. This is a high‑visibility role that blends performance marketing, customer insight, funnel optimisation, and omni‑channel thinking. You’ll partner closely with Digital, Trade, Marketing, and Analytics teams to deliver meaningful commercial outcomes.

Key Responsibilities

Set traffic and digital marketing strategy: create and drive targets to hit qualified traffic through .com and app to match order and sales goals.

Drive high quality customers: Understand who our customers are for each proposition and target these customers off platform.

Funnel Ownership: convert high-intent visitors by optimising key landing pages and reduce bounce rates.

Acquisition performance: deliver demand-generation strategies informed by analytics and insights to meet registration, login and acquisition targets

Omni-channel Growth: encourage in-store shoppers to try all online propositions by highlighting their respective USPs and benefits

Digital marketing strategy: Own the digital channel plan. Work in with Marketing and Trade planning forums so that events are optimised to drive eComm outcomes. Communicate clear and meaningful value propositions to motivate first-time shoppers and improve conversion efficiency.

Key Experience Required

• 6+ years working across digital marketing and developing digital channel strategies
• 6+ years of product marketing experience (e.g. launching products, driving user growth, enabling sales, marketing & support teams, conducting competitor analysis and market research)
• 3+ years operating within an retail/eCommerce environment (desirable)
• Experience operating within a complex environment
• The ability to identify and forecast potential business problems/opportunities and identify appropriate ways to rectify/seize the opportunities and prioritize resources.
• Extensive experience running complex cross-functional GTM launches and the ability to influence senior stakeholders
• Strong experience crafting compelling positioning & messaging that drives product awareness, adoption and growth
• Strong stakeholder management skills with the ability to deliver through others, collaboratively

You’ll also bring

• Tertiary qualification in Advertising, Marketing or Business
• Strong commercial acumen
• Exceptional communication skills, which empower all stakeholders to support your product marketing strategies
• Ability to build strong cross-functional relationships with stakeholders from product, marketing, CX and research
• Ability to understand the market, competitors and core customer audience. Identifying essential trends and rectifying problems as they arise. You share these insights broadly with all key stakeholders and use these insights to mould the product, messaging, and GTM strategy.
• Someone who can juggle multiple projects at once and have strong prioritisation skills
• You’re someone with a growth mindset, and you're eager to learn and grow every day.
• You’re someone who loves solving customer problems or needs with products, and you enjoy working closely with product teams to build world-class products

Applications close Wednesday, 17th December at midnight

What’s in it for you?

• Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
• Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
• Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
• Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform ‘mythanks’. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
• Opportunities for learning and development: No matter where you start within our diverse business, you’ll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
• Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
• Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.

About the recruitment process

We’re continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.

We’re happy to adjust our recruitment process to support candidates with disability. For further information and additional contact details visit the ‘Our Recruitment Process’ section of our careers site or email inclusionrecruitment@coles.com.au

Job ID: 174778

Employment Type: Full time

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