Media Planning Manager - Hawthorn East

We’ve been proudly serving Australian communities since 1914 and have grown to become a top 30-listed company on the ASX with a portfolio of iconic homegrown brands. At the heart of our continued success is over 115,000 team members working across the country, all contributing to bringing our customers smiles. You’ll not only get to see your work make a difference, you’ll be part of a team working together to help Australians eat and live better every day.

About the team

Coles 360 is all about connections. It’s how we connect with customers at every turn of their lives. It’s how we use the power of Coles’ shopper data to maximise that connection. It’s how we partner at levels to drive more meaningful campaigns and measure the impact they create. Coles 360 combines the power of customer connections, media connections and partner connections to offer brands a one-stop media solution.

About the role

Coles 360 is seeking a Media Planning Manager to lead a growing team in developing and executing media strategies that connect with our customers across multiple channels. This role is pivotal in shaping how we plan, buy, and optimize media to drive measurable impact for Coles and our partners.

You will be responsible for building innovative media plans, negotiating with vendors, and ensuring campaigns are delivered with precision and creativity. As a leader, you’ll coach your team to excel in media planning while fostering strong collaboration with creative, marketing, and vendor partners.

Applications close on the 24th February. 

Key Responsibilities

• Develop and implement media strategies aligned with marketing objectives and target audience demographics.
• Analyse market trends and consumer behaviour to optimize media plans.
• Build and maintain strong relationships with media vendors to secure competitive pricing and added-value opportunities.
• Negotiate media buys, pricing, and placement scheduling with vendors.
• Conduct research to identify target audiences and media consumption habits.
• Refine media strategies using demographic data and market research.
• Monitor and analyse campaign performance, providing actionable insights and recommendations.
• Utilise analytics tools to track KPIs and measure campaign effectiveness.
• Collaborate with creative teams to ensure ad formats and placements align with media strategies.
• Stay current on industry trends, emerging technologies, and new media opportunities.
• Recommend innovative media solutions to enhance campaign impact

Key Experience Required

• Experience with Sponsored Products, Onsite Display, Offsite Media, and In-Store Media.
• Strong leadership and management skills.
• Proficiency in Excel and media planning tools/software.
• Excellent relationship-building and communication skills.
• Initiative-driven, forward-thinking, resourceful, and curious.
• Ability to work cross-functionally across departments.
• High degree of digital and media savvy, with enthusiasm for emerging trends.

#LI-MAR

What’s in it for you?

• Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
• Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
• Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
• Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform ‘mythanks’. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
• Opportunities for learning and development: No matter where you start within our diverse business, you’ll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
• Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
• Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.

About the recruitment process

We’re continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.

We’re happy to adjust our recruitment process to support candidates with disability. For further information and additional contact details visit the ‘Our Recruitment Process’ section of our careers site or email inclusionrecruitment@coles.com.au

Job ID: 173542

Employment Type: Full time