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Marketing Specialist - Digital Screens

Coles Supermarkets  Melbourne 

 

Requisition ID: 24440 

Employment Type: Full time 

 

Good things start here

 

This could be the very first step towards an exciting new career with us – a fresh beginning. At Coles Group, these are moments we live for.

 

Starting good things is what drives our purpose: to sustainably feed all Australians so they can lead healthier, happier lives. With a team of 120,000 people and an iconic portfolio of Australia’s most trusted brands, we’re perfectly positioned to turn a promising start into a whole lot more.

 

About the role

As one of biggest brands in Australia, we connect with over 19 million people each week. Whether it’s innovative in-store design, creative omnichannel storytelling, or thunderclap advertising that reaches 98% of Australians, our Marketing team play a pivotal role in driving our brand forward, helping our customers lead healthier and happier lives, and building the trust and reliability we’re known for.

 

An exciting opportunity has arisen in our central marketing team to join as Marketing Specialist- Digital Screens. Working closely with the Media team, you will be responsible for managing the implementation, commercialisation, and ongoing delivery of digital screens in ours stores.  If you are customer driven. commercial and want to contribute to the innovative ways we continue to engage with our customers in stores then do apply now!

 

 

What you’ll be doing

Reporting to the Senior Product Marketing Manager, you will be responsible for managing the content plan and schedule of the screen rollouts to our stores. You will work with internal stakeholders to ensure marketing screens delivered are aligned with our brand and content strategy as well as work with suppliers to ensure their content is demonstrating value and ROI.

 

You’ll also:

  • Utilise our CMS Adobe Experience Manager (AEM) to import the content and creatives to the screens
  • Manage each store’s schedule and screen content ensuring it is delivered correctly and on time
  • Provide suppliers and stakeholders with relevant reporting on the performance of their screens
  • Suggest design, copy, timing, and placement enhancements to the screens to maximise supplier revenue and deliver in marketing objectives
  • Provide requirements to the Product Owner of digital assets to enhance the functionality of the CMS, focusing on automation of design, animation, and delivery.
  • Continuously optimise the ways of working with suppliers, agencies, and internal stakeholders.
  • Create visibility within the business and with suppliers on the value and function of digital screens, driving excitement and demand

 

 

Good things you’ll need

We’re after a customer obsessed marketing professional with demonstrated experience within digital marketing and media.

 

You’ll also need:

  • Experience using analytics tools and forming insights
  • Strong stakeholder management skills, with the ability to influence and manage both internal and external stakeholder
  • Project Management skills and the ability to manage multiple projects with tight timelines.
  • CMS content authoring experience (Ideal but not essential)

 

#LI-MAR

Why Coles?
We’re committed to making this a great place to work, from day one. From flexible working arrangements to discounts across all our internal brands (including 5% off at Coles supermarkets!), there are plenty of reasons to love working here. Explore all this and more at our Coles Careers website.

 

For everyone who shares our passion
We encourage applications from people of all ages, nationalities, abilities and cultures – including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability. We’re happy to adjust our recruitment process to support accessibility needs – so reach out to us at www.careers.colesgroup.com.au > Careers for everyone > Disability employment.

 

We’d love to meet you
If you have the skills, experience and motivation to succeed in this role, please take the next step and submit your application.