Marketing Planner - Lifecycle - Hawthorn East
We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with 120,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact.
About the team
Marketing powers one of Australia’s biggest brands. Our team connects us with millions of Aussies each week. Whether it’s through engaging content, omnichannel storytelling or thunderclap advertising that reaches 98% of Aussies, we connect in many ways.
About the role
Are you ready to drive conversion, revenue, and growth while delivering exceptional campaigns and value to our customers? We're seeking a Marketing Planner - Lifecycle to join our dedicated team responsible for driving engagement, growth, and retention for our existing Coles Online Customers.
What you’ll be doing
Reporting to the Marketing Manager - Growth & Retention, you’ll deliver the end-to-end customer communications within the Coles lifecycle journey and track performance to shift key customer metrics.
You’ll also
• Focus on test and learn initiatives and optimisation strategies.
• Oversee campaigns, ensuring optimisation and performance tracking to contribute to portfolio growth and revenue.
• Collaborate with various teams and stakeholders to drive business outcomes and influence campaign success.
• Drive brilliant customer experiences and shift key customer metrics including monthly active shoppers, traffic, and revenue.
• Analyse campaign reports to derive actionable insights.
What you bring
Tertiary qualified in Advertising/Marketing/Business, you have 3+ years’ experience in digital marketing/CRM and come from a sizeable fast paced business. Ideally you bring experience working on brands that have loyalty or customer retention programs.
With your strong attention to detail and commercial acumen, you’re known for delivering impactful results.
You’ll also need
• Familiarity with Responsys or other campaign management platforms.
• Familiarity with Adobe Analytics or similar customer analytics platforms.
• Excellent stakeholder management and influencing skills.
• Demonstrated campaign management, delivery, and analysis experience.
#LI-MAR
Take your next step into something bigger, apply now
With us it’s not about the discounts (although you do get those), it’s about joining a team where your wellbeing and professional development is invested in and celebrating your contributions is the norm. And because everyone leads unique lives, we offer flexible work including work from home, additional leave and parental leave entitlements.
We’re continuing to build a gender equitable team, and a culture that’s just as diverse, inclusive and welcoming as the communities we serve. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.
We’re happy to adjust our recruitment process to support candidates with disability. Find out more in the ‘Our Recruitment Process’ section of our careers site.
Job ID: 115886
Employment Type: Full time