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Marketing Manager - Brand Communications

 Coles Supermarkets  Hawthorn East 


Requisition ID: 36141 

Employment Type: Full time 


Good things start here

This could be the very first step towards an exciting new career with us – a fresh beginning. At the Coles Group, these are moments we live for.

Starting good things is what drives our purpose: to sustainably feed all Australians so they can lead healthier, happier lives. With a team of 120,000 people and an iconic portfolio of Australia’s most trusted brands, we’re perfectly positioned to turn a promising start into a whole lot more.

 

 

About the role

As one of biggest brands in Australia, we connect with over 19 million people each week. Whether it’s innovative in-store design, creative omnichannel storytelling, or thunderclap advertising that reaches 98% of Australians, our Marketing team play a pivotal role in driving our brand forward, helping our customers lead healthier and happier lives, and building the trust and reliability we’re known for.

 

An opportunity to join the Central Brand and Content team as a Marketing Manager has arisen. You will play a role in increasing customer loyalty to Coles by identifying, developing, executing, and communicating new initiatives / platforms which deliver customer-centric solutions through marketing activity.

 

 

What you’ll be doing

Reporting to the Senior Marketing Manager you, you will be responsible for articulating and delivering key objectives in line with the assigned marketing platform and the customer calendar events, while leveraging brand assets and technology to communicate Coles' values.

 

You’ll also:

  • Increase sales (transactions, basket size and visits) by prioritising the most relevant and compelling offers
  • Build brand equity with engaging communications that cut through and articulate ‘why Coles’
  • Leverage brand platforms, assets, partnerships and sponsorships to increase stickiness of campaigns and customer propositions and represent differentiated value
  • Increase profitability by identifying and realising efficiencies in communication strategy, across all customer touchpoints
  • Ensure the delivery of marketing components on time and on budget
  • Analyse post-campaign results to determine the effectiveness of the implemented solutions.
  • Drive efficient engagement with agency partners to ensure activities delivered effectively & within budget

 

 

Good things you’ll need

  • Strong knowledge of strategic marketing concepts, marketing campaign development and execution, and complex project/budget management experience
  • High analysis capability, working with research and insights
  • Experience with brand and media planning managing and working with creative/media agencies
  • A high level of confidence working with key senior level stakeholders in large and complex organisations, while leveraging your influencing skills

 

 

#LI-ECOM1

Why Coles?
We’re committed to making this a great place to work, from day one. From flexible working arrangements to discounts across all our internal brands (including 5% off at Coles supermarkets!), there are plenty of reasons to love working here. Explore all this and more at our Coles Careers website.

Coles Group is an endorsed employer for all women. See our range of benefits and policies directly at WORK180: Coles Group – Work180 Endorsed Employer

For everyone who shares our passion
We encourage applications from people of all ages, nationalities, abilities and cultures – including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability. We’re happy to adjust our recruitment process to support accessibility needs – so reach out to us at www.careers.colesgroup.com.au > Careers for everyone > Disability employment.

We’d love to meet you
If you have the skills, experience and motivation to succeed in this role, please take the next step and submit your application.