Marketing Manager - Brand Performance - Hawthorn East
We’ve been proudly serving Australian communities since 1914 and have grown to become a top 30-listed company on the ASX with a portfolio of iconic homegrown brands. At the heart of our continued success is over 115,000 team members working across the country, all contributing to bringing our customers smiles. You’ll not only get to see your work make a difference, you’ll be part of a team working together to help Australians eat and live better every day.
About the team
From baby food to coffee blends, our team members use their passion and innovative thinking to develop and deliver Coles’ own brands of quality products and best value solutions for our customers.
About the role
This Marketing Manager – Brand Performance role sits within our Own Brand team. This is a 6-month fixed term full time contract opportunity.
Joining a strategically important function within Coles Own Brand, you’ll lead strategic brand development and manage ongoing performance to deliver customer and brand growth. In this exciting role, you will utilise data led insights and gain end-to-end exposure across brand and product development, from shaping positioning through to driving performance.
It’s a great opportunity to lead change, influence outcomes, and work on brands that show up down our supermarket aisles, alongside a passionate, customer-first team.
Applications close Wednesday April 8.
What you will do
You will lead the development and execution of brand strategies across the Own Brand portfolio, using insights to drive performance, strengthen positioning, and deliver customer and commercial outcomes.
You will also
• Lead the development and delivery of brand strategy and plans, including inputs into yearly category planning
• Partner with product teams to embed brand guidelines into products and packaging
• Monitor brand performance and translate insights into clear actions
• Work with creative teams to ensure consistent brand identity
• Support innovation and NPD initiatives and align to amplify across key Customer moments.
About You and Your Skills
You’re a commercially minded marketer with 3–5 years’ experience, ideally at Marketing Manager level, with a strong foundation in consumer-focused brand management.
You’ve built or contributed to brand plans, launches, or innovation, and can confidently interpret performance data to inform decisions.
You bring experience working with customer insights, understand how to turn them into actions, and are comfortable influencing stakeholders and working cross-functionally. FMCG or customer-led retail experience will be highly regarded, along with a proactive, team-first approach.
You will also have
• Strong commercial and analytical skills, with the ability to interpret data
• Exposure to customer insights and applying them to business decisions
• Ability to influence stakeholders and work cross-functionally
• Strong project management and prioritisation skills
• The ability to use initiative and work autonomously.
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If this role sounds like the one for you, have a chat with your line manager, then get your application in! If it’s not for you, but sounds like one for someone you know, share it with them, and you may be eligible for a $1,500 referral bonus.
Job ID: 180702
Employment Type: Full time