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Performance Marketing Manager

 Coles Supermarkets  Hawthorn 


Requisition ID: 37852 

Employment Type: Full time 


Good things start here

This could be the very first step towards an exciting new career with us – a fresh beginning. At the Coles Group, these are moments we live for.

Starting good things is what drives our purpose: to sustainably feed all Australians so they can lead healthier, happier lives. With a team of 120,000 people and an iconic portfolio of Australia’s most trusted brands, we’re perfectly positioned to turn a promising start into a whole lot more.

 

About the role

 

As one of biggest brands in Australia, we connect with over 19 million people each week. Whether it’s innovative in-store design, creative omnichannel storytelling, or thunderclap advertising that reaches 98% of Australians, our Marketing team play a pivotal role in driving our brand forward, helping our customers lead healthier and happier lives, and building the trust and reliability we’re known for.

 

An opportunity to join the Central Brand and Content team as a Performance Marketing Manager has arisen. You will play a role in increasing customer loyalty to Coles through delivering the Performance Marketing Strategy and plan for the Coles Supermarkets, Coles Online and App.

 

 

What you’ll be doing

 

Reporting to the Senior Marketing Manager for Acquisition and Engagement you, you will be responsible for Driving  growth in traffic and new customers in line with growth targets (visits, revenue, ROAS, MAS)

 

You’ll also:

  • Manage relationships with digital agencies and media partners to deliver the performance marketing plan across SEM, SEO, Paid Social, Programmatic and Affiliates.
  • Deliver the test and learn plan for performance to drive ongoing optimisation.
  • Be the Product owner of performance marketing tools such as Feed (Feedonomics), Adthena, Similarweb, SEMRush etc
  • Leverage our audience and data to effectively engage consumers at the right time, with the right message
  • Responsible for channel performance tracking, analytics and reporting in conjunction with agency partners and Marketing Analytics to measure effectiveness of activity and share actionable insight
  • Act as a SME embedding knowledge and expertise across wider marketing department in area of digital acquisition

 

 

Good things you’ll need

  • Tertiary qualification in Advertising, Marketing or Business
  • 5+ years experience in digital marketing preferably performance based
  • 2+ years operating within an eCommerce environment (desirable)
  • Experience managing agency partners
  • Demonstrated success in running direct response campaigns for ecommerce propositions including SEM, SEO, social media and video as well as offline channels to drive new customer acquisition
  • Experience operating within a complex environment
  • MarTech literacy, experience leveraging MarTech platforms, DMPs desirable
  • Strong influencing skills to work with internal stakeholders to implement developments to advance lifecycle marketing
  • Experience operating within a complex environment
  • Strong collaboration with multiple stakeholders
  • Exceptional project management and attention to detail

 

#LI-ECOM1

Why Coles?
We’re committed to making this a great place to work, from day one. From flexible working arrangements to discounts across all our internal brands (including 5% off at Coles supermarkets!), there are plenty of reasons to love working here. Explore all this and more at our Coles Careers website.

Coles Group is an endorsed employer for all women. See our range of benefits and policies directly at WORK180: Coles Group – Work180 Endorsed Employer

For everyone who shares our passion
We encourage applications from people of all ages, nationalities, abilities and cultures – including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability. We’re happy to adjust our recruitment process to support accessibility needs – so reach out to us at www.careers.colesgroup.com.au > Careers for everyone > Disability employment.

We’d love to meet you
If you have the skills, experience and motivation to succeed in this role, please take the next step and submit your application.