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Head of Digital Analytics and Optimisation

Coles Supermarkets  Hawthorn East 


Requisition ID: 8907 

Employment Type: Full time 


Good things start here


This could be the very first step towards an exciting new career with us – a fresh beginning. At the Coles Group, these are moments we live for.


Starting good things is what drives our purpose: to sustainably feed all Australians so they can lead healthier, happier lives. With a team of 120,000 people and an iconic portfolio of Australia’s most trusted brands, we’re perfectly positioned to turn a promising start into a whole lot more.


As the way we shop continues to evolve, our Digital team keeps us at the cutting edge. Driven by our innovative, inclusive and forward-thinking culture, we’re constantly looking at ways to reinvent the shopping experience for our customers and build the next generation of digital retailing.



About the role

Our Customer Experience and technology (CXT) team withing our eCommerce function is significantly growing as we continue to invest in delivering the best digital shopping experience for our Customers.  If you are an analytics expert at the core and enjoy a highly visible lead role working with multiple internal stakeholders to lead the measurement, analysis and optimisation of digital channels to increase ROI, then this could be a great next career step for you. If you want to part of one the biggest digital transformation currently in corporate Australia from the ground up and play a part in the future of digital retailing at Coles, then do apply now!



What you’ll be doing

As part of CXT leadership team you will lead the Digital Analytics and Optimisations team in implementing segmentation and personalisation efforts to increase sales conversions and lead the digital optimisation programme across all Coles Digital channels.


You’ll also:


  • Achieve sales scorecard through defined digital strategy, roadmap planning and coordination with the digital scrum resources
  • Improve customer engagement (CRO) on-site through effective use of the Adobe Marketing Cloud tool kit
  • Manage digital initiatives to a successful outcome across BAU, go to market campaigns, new products, new capability and liaising with Channel owners to coordinate new capability related activities
  • Building strong relationships with internal stakeholders across Merchandising, IT, Sales and Marketing to support overall business objectives.
  • Drive an increase in commercial acumen and customer centricity across CXT through visibility of digital strategy/ performance as it related to the broader Coles strategy



Good things you’ll need

We’re after a Digital Data and Analytics expert and leader with a passion for optimising and personalising digital experience for audiences. You will have experience working within large and customer led enterprise environments.


You’ll also need:

  • Experience in the management, motivation and development of Analytics and Conversion teams to ensure the execution of the day to day delivery of trading plans.
  • Experience developing and implementing optimisation roadmaps including test and targeting campaigns.
  • Significant demonstrable experience applying onsite behavioural analytics and best practice A/B testing expertise to improve the onsite customer journey to drive add-to-cart and site conversion.
  • The ability to provide insights driven from data to enable marketing and digital teams to better plan, measure and evaluate performance by creating roadmaps and conducting audits to improve efficiencies.
  • Experience in the management, motivation and development of Analytics and Conversion teams to ensure the execution of the day to day delivery of trading plans.




Why Coles?
We’re committed to making this a great place to work, from day one. From flexible working arrangements to discounts across all our internal brands (including 5% off at Coles supermarkets!), there are plenty of reasons to love working here. Explore all this and more at our Coles Careers website.


For everyone who shares our passion
We encourage applications from people of all ages, nationalities, abilities and cultures – including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability. We’re happy to adjust our recruitment process to support accessibility needs – so reach out to us at www.careers.colesgroup.com.au > Careers for everyone > Disability employment.


We’d love to meet you
If you have the skills, experience and motivation to succeed in this role, please take the next step and submit your application.