Growth Marketing Manager

 Coles Supermarkets  Hawthorn East 

Requisition ID: 27274 

Employment Type: Full time 

Good things start here

This could be the very first step towards an exciting new career with us – a fresh beginning. At the Coles Group, these are moments we live for.

Starting good things is what drives our purpose: to sustainably feed all Australians so they can lead healthier, happier lives. With a team of 120,000 people and an iconic portfolio of Australia’s most trusted brands, we’re perfectly positioned to turn a promising start into a whole lot more.



About the role

As one of biggest brands in Australia, we connect with over 19 million people each week. Whether it’s innovative in-store design, creative omnichannel storytelling, or thunderclap advertising that reaches 98% of Australians, our Marketing team play a pivotal role in driving our brand forward, helping our customers lead healthier and happier lives, and building the trust and reliability we’re known for.


Our central digital marketing team is seeking a Growth Marketing Manager to join the team and partner closely with our eCommerce function. You will be responsible for developing and driving the marking strategy to accelerate new customer growth for new products and ventures as well as create and implement customer messaging and go-to -market plans.



What you’ll be doing

Reporting to the Senior Marketing Manager – Acquisition & Engagement, you will utilise growth hacking to activate marketing channels and drive customer acquisition and growth for Coles’ new ventures. You will focus on digital marketing and media opportunities which can drive growth for all metrics along the user journey – acquisition, activation, retention and frequency.


You’ll also:

  • Develop a comprehensive marketing plan underpinned by customer insights, needs analysis and market opportunities.
  • Work cross functionally with broader marketing and e-commerce teams to deliver the end-to-end growth marketing program in line with the strategy, plan and budget
  • Manage channel performance tracking, analytics and reporting in conjunction with agency partners and Marketing Analytics to measure effectiveness of activity and share actionable insight
  • Effectively leverage customer data and MarTech to drive a connected always on approach to improve the customer experience
  • Plan and manage execution of all strategic Coles Online propositions and offer marketing plans for ecommerce, including SEM, SEO, social, eDM and ATL channels
  • Work cross functionally with broader marketing and e-commerce teams to deliver the end-to-end growth marketing program in line with the strategy, plan and budget
  • Act as a SME embedding knowledge and expertise across wider marketing department in area of digital acquisition and growth


Good thinks you’ll need

We’re after a customer led digital marketing professional with strong knowledge and experience in growth marketing or growth hacking. Prior experience working at a start-up or in a growth industry will be highly regarded.


You’ll also need:

  • Ability to work as part of a cross-functional team to deliver fully integrated campaigns
  • Experience managing external agencies to meet creative and media objectives.
  • Experience in data and analytics to identify target customers, evaluate performance of the program and identify opportunities for development
  • Experience working in an extremely fast paced environment and being able to react to changes quickly and efficiently
  • Influencing skills to work with internal stakeholders to implement and advance the digital advertising program



Why Coles?
We’re committed to making this a great place to work, from day one. From flexible working arrangements to discounts across all our internal brands (including 5% off at Coles supermarkets!), there are plenty of reasons to love working here. Explore all this and more at our Coles Careers website.

Coles Group is an endorsed employer for all women. See our range of benefits and policies directly at WORK180: Coles Group – Work180 Endorsed Employer

For everyone who shares our passion
We encourage applications from people of all ages, nationalities, abilities and cultures – including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability. We’re happy to adjust our recruitment process to support accessibility needs – so reach out to us at www.careers.colesgroup.com.au > Careers for everyone > Disability employment.

We’d love to meet you
If you have the skills, experience and motivation to succeed in this role, please take the next step and submit your application.