Group Product Manager - Loyalty Experience - Hawthorn East

We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with over 115,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact.

About the team

As the way we shop continues to evolve, our Digital team keeps us at the cutting edge. Driven by our innovative, inclusive, and forward-thinking culture, we’re constantly looking at ways to create differentiated, omni-channel experiences for our customers and build the next generation of digital retailing.

About the role

Join Coles and lead our Loyalty Experience Product team. In this pivotal role, you will define product requirements across the customer journey, ensuring initiatives deliver both customer and business outcomes.

You will partner with Heads of, fellow Group Product Managers, and CX Design leaders to understand the end-to-end role of loyalty in driving engagement and growth. By evolving and driving the loyalty product strategy and vision, you will translate the broader loyalty strategy into an actionable roadmap that prioritises requirements and delivery outcomes, strengthening member engagement and delivering commercial value.

Key Responsibilities

• Lead the Loyalty Experience Product team to define product requirements across the customer journey.
• Partner with senior leaders and CX design to ensure loyalty initiatives align with customer and business priorities.
• Define and evolve the loyalty experience product roadmap, translating strategy into actionable delivery.
• Drive product strategy and vision, ensuring alignment with enterprise goals and customer insights.
• Prioritise initiatives and manage delivery outcomes that strengthen member engagement and deliver measurable commercial value.
• Champion customer-centric design and seamless experiences across loyalty touchpoints.
• Ensure initiatives are executed end-to-end, from discovery through delivery, with clear accountability for outcomes.

About You

• A minimum of 6 years’ experience in product management, with proven success leading teams to deliver omnichannel loyalty experiences
• Proven experience leading the implementation of large-scale loyalty experience initiatives within large, complex, omnichannel retail environments
• Track record of delivering and defining OKRs and success metrics that connect loyalty experience outcomes to customer and commercial performance
• Deep understanding of loyalty landscape and loyalty program mechanics including earn/redeem models, tiering, deferred rewards, and value exchange
• Experience in leading the design and optimisation of member experiences across acquisition, onboarding, engagement, and retention
• Strong experience collaborating with Product, Eng, CX, Customer, Data, Tech and Ops to build integrated, customer-first omnichannel loyalty experience
• Proven ability to translate customer research, insights and data to drive prioritisation (A/B testing, funnel analysis, performance dashboards)
• Deep familiarity with digital, ecommerce and omnichannel loyalty ecosystems incl. loyalty systems, customer data, CX and management platforms (LMS,CDP, CEP, CMP, etc)
• Exceptional stakeholder management and communication skills, capable of influencing at senior levels and aligning diverse teams behind a shared loyalty vision
• Experience leading, developing and mentoring Product Managers and cross-functional squads, fostering a culture of collaboration, experimentation, and delivery excellence
• Experience working in fast paced environments and comfortable with change
• Customer-obsessed, with a passion for building loyalty experiences that delight and drive measurable value

Applications close midnight, Wednesday 17th December 2025

What’s in it for you?

• Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
• Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
• Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
• Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform ‘mythanks’. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
• Opportunities for learning and development: No matter where you start within our diverse business, you’ll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
• Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
• Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.

About the recruitment process

We’re continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.

We’re happy to adjust our recruitment process to support candidates with disability. For further information and additional contact details visit the ‘Our Recruitment Process’ section of our careers site or email inclusionrecruitment@coles.com.au

Job ID: 173827

Employment Type: Full time