Ecommerce Acquisition Specialist - Hawthorn East

We’ve been proudly serving Australian communities since 1914 and have grown to become a top 30-listed company on the ASX with a portfolio of iconic homegrown brands. At the heart of our continued success is over 115,000 team members working across the country, all contributing to bringing our customers smiles. You’ll not only get to see your work make a difference, you’ll be part of a team working together to help Australians eat and live better every day.

About the team

As the way we shop continues to evolve, our Digital team keeps us at the cutting edge. Driven by our innovative, inclusive, and forward-thinking culture, we’re constantly looking at ways to create differentiated, omni-channel experiences for our customers and build the next generation of digital retailing.

We’re looking for a detail-oriented and execution-focused Ecommerce Acquisition Specialist to join our team in this newly created role. Reporting to the Ecommerce Acquisition Manager, you will play a key role in delivering acquisition campaigns and initiatives that drive new customer growth and enhance the first-shop experience.

About the role

This role is responsible for the end-to-end execution of acquisition activity across web, app, and marketing channels. You’ll work closely with cross-functional teams to ensure campaigns are delivered accurately, on time, and in line with commercial and compliance requirements, while supporting broader growth initiatives.

Key responsibilities

• Prepare and deliver accurate web, app, and email briefs to support first-shop offers and new customer acquisition, including T&Cs, promotional mechanics, and content requirements
• Brief and coordinate partnership offers in line with acquisition plans, timelines, and growth objectives
• Manage the creation and setup of audiences for campaigns, working closely with Audience Orchestra
• Lead and manage weekly changeovers across web and app content, including testing, email checks, and ensuring robust sign-off processes
• Complete compliance and governance checks for acquisition campaigns, ensuring alignment with internal policies and regulatory requirements
• Create and manage promotional and marketing campaigns, collaborating with internal stakeholders and external agencies
• Support delivery of key acquisition roadmap initiatives, improving first-shop experience, offer performance, and new customer growth
• Execute referral program activity, including promotion code setup, fraud checks, and content updates to ensure accuracy and performance readiness
• Support weekly reporting, data analysis, and insights, identifying trends and opportunities to inform optimisation
• Monitor market, customer, competitor, and platform trends, sharing insights with the team to inform planning and performance

Key stakeholders

You will collaborate closely with:

• Trade (Trade Planning, Campaigns, Site Operations)
• Digital Marketing & Traffic Squad
• Data Analytics & Insights
• Networks & Fulfilment
• Coles 360
• Product & Technology teams

About you

• Experience delivering campaigns across web, app, or digital marketing channels
• Strong understanding of the digital marketing funnel and acquisition lifecycle
• Experience preparing campaign briefs, including T&Cs and promotional code setup
• Solid understanding of compliance and governance processes
• Highly detail-oriented with strong organisational and execution skills
• Comfortable working in a fast-paced environment with multiple priorities
• Strong communication skills and ability to work collaboratively across teams
• Data-led mindset, with the ability to interpret insights and support optimisation

What’s in it for you?

• Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
• Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
• Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
• Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform ‘mythanks’. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
• Opportunities for learning and development: No matter where you start within our diverse business, you’ll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
• Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
• Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.

About the recruitment process

We’re continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.

We’re happy to adjust our recruitment process to support candidates with disability. For further information and additional contact details visit the ‘Our Recruitment Process’ section of our careers site or email inclusionrecruitment@coles.com.au

Job ID: 184200

Employment Type: Full time

#LI-OR1