Digital Tag Implementation Specialist

Coles Supermarkets  Sydney 


Requisition ID: 9124 

Employment Type: Full time 


Good things start here


This could be the very first step towards an exciting new career with us – a fresh beginning. At Coles Group, these are moments we live for.


Starting good things is what drives our purpose: to sustainably feed all Australians so they can lead healthier, happier lives. With a team of 120,000 people and an iconic portfolio of Australia’s most trusted brands, we’re perfectly positioned to turn a promising start into a whole lot more.


About the role

The Digital Analytics and Optimisation team within our Customer Experience and Technology (CXT) function is growing and we are seeking a Digital Tag Implementation Specialist to join the team. You will provide technical expertise within the tag management domain, ensuring appropriate and accurate tracking of our digital platforms while contributing to creating targeted and personalised digital experiences for our customers.


Please note we open to candidates Australia wide. (Melbourne, Syndey, Brisbane)



What you’ll be doing

Reporting to the Product Owner, you will work with digital marketing teams to understand digital tracking and analytics requirements while providing leadership and best practice digital analytics strategies and implementation across Endeavour owned properties.


You’ll also:

  • Work with analytics teams to support building of digital analytics reports using the implemented tags/analytics
  • Implement digital analytics solutions and tag management, primarily using Adobe products across our owned properties
  • Implement tags for 3rd party media platforms used for search, display, social and affiliate channels
  • Work collaboratively with the Business Stakeholders, Business Programme Managers and Implementation partners to ensure delivery success  



Good things you’ll need

We’re after a highly skilled professional with a passion for all things digital and customer experience. You will have hands on experience working with web analytics implementation and Tag management software with digital-first organisations with a strong customer-centric focus.


You’ll also need:

  • Strong experience working with Tag Management software (e.g. Adobe DTM, Adobe Launch, Google Tag Manager, Tealium, Ensighten) and data layers
  • In-depth product knowledge of Adobe Analytics data collection and administration
  • In-depth knowledge of DTM tagging including implementation solution design
  • Experience with web programming languages such as html, JavaScript and other frameworks like jQuery especially as it relates to coding analytics tags
  • Experience implementing 3rd party media tags such as DoubleClick, Adwords, Facebook, Rakuten or similar platforms



Why Coles?
We’re committed to making this a great place to work, from day one. From flexible working arrangements to discounts across all our internal brands (including 5% off at Coles supermarkets!), there are plenty of reasons to love working here. Explore all this and more at our Coles Careers website.


For everyone who shares our passion
We encourage applications from people of all ages, nationalities, abilities and cultures – including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability. We’re happy to adjust our recruitment process to support accessibility needs – so reach out to us at www.careers.colesgroup.com.au > Careers for everyone > Disability employment.


We’d love to meet you
If you have the skills, experience and motivation to succeed in this role, please take the next step and submit your application.