Digital Optimisation Specialist

Coles Supermarkets  Hawthorn East 


Requisition ID: 25733 

Employment Type: Full time 


Good things start here


This could be the very first step towards an exciting new career with us – a fresh beginning. At Coles Group, these are moments we live for.


Starting good things is what drives our purpose: to sustainably feed all Australians so they can lead healthier, happier lives. With a team of 120,000 people and an iconic portfolio of Australia’s most trusted brands, we’re perfectly positioned to turn a promising start into a whole lot more.

About the role

Our Digital Analytics and Optimisation team within our eCommerce function is growing and we are now looking to build and grow an exceptional digital team. In this role you will be responsible for driving and building the experiences that deliver the Coles Optimisation strategy across the full digital customer lifecycle. You will use data-led insights to deliver the optimisation and personalisation roadmaps, building experiences and reporting and presenting outcomes and findings. You will strive to deliver enhanced, consistent, and engaging experiences for our customers across the Group. Please note we are open to candidates Australia wide.


Want to discover opportunities that challenge you? Connect to a career that can take you places? Inspire millions of Australians to lead healthier, happier lives? eCommerce is where you’ll find the freedom, support, and inspiration to do all that and more. We’re the team at the heart of our digital transformation – the ones creating the unified experiences and inclusive services our customers want and need. Open. Innovative. Accessibility-obsessed. It’s our eCommerce team that are redefining what we do, how we do it and why. So, we can build a digital offering fit for every Australian. So, we can shape the future of retail for better. So, we can find more ways to sustainably feed our nation – today and tomorrow.  



What you’ll be doing

As the Digital Optimisation Specialist, you will be responsible for leading, creating and delivering the optimisation and personalisation roadmap.  You will drive business engagement through thought leadership and effective storytelling, leveraging strong data and insight.


You’ll also:

  • Ensure productive collaboration with Product Owners and teams to deliver world class experiences and deliver on business
  • Drive and evolve the personalisation strategy across Coles assets
  • Formulate and validate hypotheses from Qualitative and Quantitative Data to cultivate a test and learn culture across the business 
  • Facilitate and enable inclusive design by planning for and prioritising accessible design, requirements, development, and testing




Good things you’ll need

We’re after a highly skilled digital professional with experience managing digital channels in customer led organisations.


You’ll also need:

  • Experience working across one or more Digital Marketing technology providers preferably Adobe Marketing Cloud.
  • Experience in building campaigns & leading Digital Optimisation of a company’s Digital Properties, through A/B & MVT Testing, Behavioural Targeting & Personalisation
  • Experience in Conversion Rate Optimisation and Marketing Automation, primary focusing on improving website and customer experiences to deliver growth
  • Proven experience gathering, eliciting, and documenting functional and non-functional requirements in a way that is complete, clear, correct, and consistent
  • A Highly collaborative style with the ability to engage with a diverse range of stakeholders to meet targets.



Given the state/ territory of the position you are applying for, and to enable Coles to provide a safe environment for its team members, there may be a requirement for you to receive a COVID-19 vaccination before commencing work for Coles, unless you are medically exempt.

Given this, you will be required to disclose your COVID-19 vaccination status as part of your application for employment with Coles. You may be required to provide further evidence of vaccination status as part of your application.

Why Coles?
We’re committed to making this a great place to work, from day one. From flexible working arrangements to discounts across all our internal brands (including 5% off at Coles supermarkets!), there are plenty of reasons to love working here. Explore all this and more at our Coles Careers website.


For everyone who shares our passion
We encourage applications from people of all ages, nationalities, abilities and cultures – including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability. We’re happy to adjust our recruitment process to support accessibility needs – so reach out to us at www.careers.colesgroup.com.au > Careers for everyone > Disability employment.


We’d love to meet you
If you have the skills, experience and motivation to succeed in this role, please take the next step and submit your application.