Digital Marketing Manager- Content & Campaigns - Hawthorn East

We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with over 115,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact.

About the team

Swaggle is a bunch of pet obsessives on a mission to lighten your pet-parenting load and aim to make you and your pet’s life pawsitively better! This is a unique opportunity to become part of an ASX 50-backed joint venture with Coles Group. All the benefits and budget of one of Australia’s largest retailers but culture of a startup, this is an opportunity to join us in shaping the future of pet retail for the better and finding more ways to care and spoil our pets. We’re not winning till your pets grinning. #Swaggle

Swaggle is Australia’s newest online pet retail startup. With over a year in market, and some incredible growth under our belts we are looking for a Digital Marketing Manager who is up for the challenge of helping us grow brand awareness and orders through organic content and disruptive campaigns.

As a challenger brand taking on a big category we’re after someone who has experience driving results at a rapid pace with all the challenges and benefits that come from working in a startup.

What you’ll be doing:

• Own and optimise Swaggle’s organic content strategy across social, SEO, email and CRM

• Lead the planning and rollout of marketing campaigns that build brand and drive orders

• Partner with agencies on content creation, viral social moments and SEO growth

• Manage and scale CRM programs (we use Klaviyo) driving smarter customer journeys and always-on campaigns

• Be the voice of Swaggle across our owned channels, ensuring everything we say and do pushes boundaries, entertains pet parents and makes them laugh

• Report on the performance of these channels – bring fresh ideas, test and learn and scale what works

What you’ll bring:

• 4+ years in digital marketing with hand-on experience across content, social and CRM

• Experience managing and growing organic social channels, from setting strategy to execution

• Confidence using CRM platforms (Klaviyo a bonus) and an obsession with email automation, A/B testing and optimisation

• A data-led approach to content – you’re tracking engagement, orders and traffic, not just likes

• Strong grasp of SEO best practice and experience using AI, plus human touch to supercharge content creation

• A passion for challenger brands and helping brands grow

• Bonus points if you love pets!

Why Swaggle?

• A rare chance to help build a brand from the ground up

• Chance to work at a fast-paced challenger environment where your ideas will be heard (and actioned)

• Flexible working, supportive team culture, pet friendly office located in South Yarra

What’s in it for you?

• Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
• Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
• Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
• Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform ‘mythanks’. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
• Opportunities for learning and development: No matter where you start within our diverse business, you’ll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
• Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
• Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.

About the recruitment process

We’re continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.

We’re happy to adjust our recruitment process to support candidates with disability. For further information and additional contact details visit the ‘Our Recruitment Process’ section of our careers site or email inclusionrecruitment@coles.com.au

Job ID: 160471

Employment Type: Full time

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#Swaggle