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Customer Insights Manager- Marketing

Coles Supermarkets  Melbourne 

 

Requisition ID: 15232 

Employment Type: Full time 

 

Good things start here

 

This could be the very first step towards an exciting new career with us – a fresh beginning. At Coles Group, these are moments we live for.

 

Starting good things is what drives our purpose: to sustainably feed all Australians so they can lead healthier, happier lives. With a team of 120,000 people and an iconic portfolio of Australia’s most trusted brands, we’re perfectly positioned to turn a promising start into a whole lot more.

 

 

About the role

As one of biggest brands in Australia, we connect with over 19 million people each week. Whether it’s innovative in-store design, creative omnichannel storytelling, or thunderclap advertising that reaches 98% of Australians, our Marketing team play a pivotal role in driving our brand forward, helping our customers lead healthier and happier lives, and building the trust and reliability we’re known for.

 

The Customer Insights Manager will support the Brand, Media, Lifestyle services, Coles Online, Digital and Marketing teams in delivering a thorough understanding of the customer by providing key commercial insights to support, develop and execute key marketing campaigns and initiatives.

 

 

What you’ll be doing

As the Customer Insights Manager, you will partner with key marketing stakeholders to drive planning and execution of key marketing initiatives, including the application of insights in creative briefs through to understanding holistic campaign performance.

 

You’ll also:

  • Support major strategic marketing projects, such as brand positioning and identity, brand asset review and development, and sponsorship optimisation.
  • Build marketing measurement capability and partnerships that yield business performance clarity and transparency through improved data coverage, measurement and analytics.
  • Design, implement and refine a framework for insight led decision making, both across the marketing function and with key functional stakeholders.
  • Provide thought leadership regarding the consumer, our customers, product categories, competitors, and the economic environment.
  • Define, agree resourcing and manage the delivery of the research agenda for marketing, covering concept testing, campaign measurement, and marketing effectiveness reporting.
  • Lead the development of behavioural science capability across the insights team.
  • Manage external agencies and consultancies in the delivery of the agreed marketing insights, strategy and research agenda.

 

 

 

Good things you’ll need

We’re after a customer obsessed marketing professional with a passion for data and insights. You will have the ability to use data to tell a story, while partnering with marketing teams to create targeted campaigns based on customer insights and behaviours.

 

You’ll also need:

  • Proven experience in research, strategy and marketing/brand related role.
  • Knowledge of primary research methodologies.
  • Knowledge of behavioural science and consumer psychology is highly desirable.
  • Experience in marketing and brand strategy as well as brand development and design.
  • Proven ability to influence and manage senior level stakeholders and to negotiate with agencies on costs and timelines.

 

#LI-MAR

Why Coles?
We’re committed to making this a great place to work, from day one. From flexible working arrangements to discounts across all our internal brands (including 5% off at Coles supermarkets!), there are plenty of reasons to love working here. Explore all this and more at our Coles Careers website.

 

For everyone who shares our passion
We encourage applications from people of all ages, nationalities, abilities and cultures – including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability. We’re happy to adjust our recruitment process to support accessibility needs – so reach out to us at www.careers.colesgroup.com.au > Careers for everyone > Disability employment.

 

We’d love to meet you
If you have the skills, experience and motivation to succeed in this role, please take the next step and submit your application.