Content & Audience Manager - Hawthorn East
We’ve been proudly serving Australian communities since 1914 and have grown to become a top 30-listed company on the ASX with a portfolio of iconic homegrown brands. At the heart of our continued success is over 115,000 team members working across the country, all contributing to bringing our customers smiles. You’ll not only get to see your work make a difference, you’ll be part of a team working together to help Australians eat and live better every day.
About the team
As one of the biggest brands in Australia, we connect with millions of Australians each week. Whether it’s connecting our customers with relevant content through digital innovation, omni-channel storytelling or impactful advertising that reaches 98% of Australians, our Marketing team play an important role in driving our brand forward, helping Australians eat and live better every day.
About the role
This 12 month fixed term contract or secondment will see you lead Coles’ content and audience strategy across print and digital channels to drive customer loyalty and engagement.
You’ll identify customer and audience needs, translate them into a unified annual content calendar and oversee the creation and optimisation of content assets.
With a focus on clear planning, strong stakeholder alignment and insight-led delivery, this role offers the opportunity to take ownership of Coles omni-channel content direction and bring it to life across recipes, Own Brand, In Season and campaign integration.
Applications close 27th February.
What you will do
You will lead the content planning process end to end, bringing clarity to complex stakeholder inputs and translating them into clear and actionable briefs.
You will work closely with channel specialists and agency partners to ensure assets are delivered on time, aligned to customer needs and supported by insights that help the business continuously improve.
You’ll also
• Develop comprehensive, channel-agnostic content briefs informed by customer and audience insights.
• Manage the annual content calendar and secure alignment across key business stakeholders.
• Lead production, implementation and optimisation of print and digital content assets.
• Consolidate multiple inputs into clear, prioritised content plans aligned to marketing strategy.
• Report on omni-channel plans, campaign performance and opportunities for improvement.
About you and your skills
You’re currently an experienced content, brand or campaign manager / planner with the ability to think strategically while managing complex delivery.
You are comfortable navigating ambiguity, influencing diverse stakeholders and leading teams to create high-quality content across print and digital.
You bring sound editorial judgement, operational discipline and a collaborative way of working that brings people with you.
You will also have:
• Strong project management skills with the ability to keep multiple workstreams moving.
• Excellent stakeholder management and the ability to influence across diverse teams.
• The ability to simplify complex information into clear and actionable briefs and recommendations.
• Expertise in marketing communications, including content strategy, multi-channel content management and implementation.
• Extensive agency management experience, including contract negotiation and budget oversight.
• Demonstrated experience in budget management for content or campaign delivery.
#LI-MAR
What’s in it for you?
- Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
- Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
- Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
- Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform ‘mythanks’. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
- Opportunities for learning and development: No matter where you start within our diverse business, you’ll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
- Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
- Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.
About the recruitment process
We’re continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.
We’re happy to adjust our recruitment process to support candidates with disability. For further information and additional contact details visit the ‘Our Recruitment Process’ section of our careers site or email inclusionrecruitment@coles.com.au
Job ID: 175909
Employment Type: Fixed Term