Category Marketing Manager- eCommerce

Coles Supermarkets  MELBOURNE 


Requisition ID: 20115 

Employment Type: Full time 


Good things start here


This could be the very first step towards an exciting new career with us – a fresh beginning. At Coles Group, these are moments we live for.


Starting good things is what drives our purpose: to sustainably feed all Australians so they can lead healthier, happier lives. With a team of 120,000 people and an iconic portfolio of Australia’s most trusted brands, we’re perfectly positioned to turn a promising start into a whole lot more.


About the role

By combining the fast-paced culture of retail with the ever-growing world of ecommerce, Coles Online takes the time and effort out of grocery shopping. With services such as Home Delivery, Click & Collect and smart lockers, we’re always working on new ways to make life a little easier for our customers – no matter where they are.


An exciting opportunity to join our growing eCommerce function as a Category Marketing Manager has arisen. As part of the eCommerce Media squad you will contribute to and drive online ad sales and other eCommerce media initiatives, working closely with the Category teams and wider squad to drive profitability through this stream.



What you’ll be doing

Working closely with the Category Management team, the primary focus of the role is to create and implement specific online category plans, in line with the overall online trade and customer category plans, for each assigned BCM category.  You will proactively develop and implement bespoke online campaigns for categories and suppliers to drive incremental sales and profit for the category.


You’ll also:

  • Develop Coles Online category level growth plans in line with the overarching trade plan ensuring the plan delivers required target growth
  • Ensure that relevant category teams feel engaged and empowered to grow their categories online
  • Work collaboratively with suppliers so that they can use online to support the launch of new products, speed to market and launch of strategic initiative
  • Lead and drive activating new online campaigns for the category after range reviews and new product launches
  • Be responsible for delivering assigned annual budget and aim to deliver the stretch budgets.



Good things you’ll need

We’re after a commercial and customer driven marketing professional with a strong understanding of merchandising and category driven marketing strategies.


You’ll also need:

  • Experience managing multiple stakeholders to achieve an agreed outcome and deliver a project
  • Strong communications skills, with prior experience in relationship management or sales ideally
  • Strategic & analytical way of thinking and strong problem-solving skills



Why Coles?
We’re committed to making this a great place to work, from day one. From flexible working arrangements to discounts across all our internal brands (including 5% off at Coles supermarkets!), there are plenty of reasons to love working here. Explore all this and more at our Coles Careers website.


For everyone who shares our passion
We encourage applications from people of all ages, nationalities, abilities and cultures – including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability. We’re happy to adjust our recruitment process to support accessibility needs – so reach out to us at www.careers.colesgroup.com.au > Careers for everyone > Disability employment.


We’d love to meet you
If you have the skills, experience and motivation to succeed in this role, please take the next step and submit your application.