Category Marketing Manager - Hawthorn East

We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with over 115,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact.

About the team

As one of the biggest brands in Australia, we connect with millions of Australians  each week. Whether it’s connecting our customers with relevant content through digital innovation, omni-channel storytelling or impactful advertising that reaches 98% of Australians, our Marketing team play an important role in driving our brand forward, helping Australians eat and live better every day.

About the role

We’re on the hunt for a passionate and commercially savvy Category Marketing Manager to take the reins on Coles Best Buys – one of our most exciting and fast-paced marketing programs.

This 12-month fixed term full time contract (or internal secondment) will see you lead campaigns, manage digital platforms, and partner with a talented cross-functional team to deliver exceptional customer experiences and strong business outcomes.

Applications close Wednesday 30th July.

What you’ll do

You’ll own the end-to-end marketing strategy and execution for Coles Best Buys, crafting compelling campaigns that build the brand, surprise and delight our customers, and deliver sales and profit growth.

You’ll also

•    Develop and lead weekly themed event campaigns aligned to business priorities
•    Partner with Merchandise, Operations, and Marketing teams to deliver engaging customer communications
•    Oversee digital channel performance and help evolve the Coles Best Buys platform
•    Lead creative agency and internal briefings, ensuring brand consistency and clear campaign objectives
•    Drive campaign performance analysis and post-implementation reviews (PIRs)
•    Identify opportunities to innovate the category experience and brand proposition

About you and your skills

You’re a hands-on, experienced FMCG or retail marketer with a strong mix of brand and trade marketing under your belt. You know how to bring insights to life, influence stakeholders, and juggle competing priorities. You’re a confident communicator with a sharp eye for execution and a head for commercial outcomes.

You’ll also have

•    5+ years’ experience in brand or retail marketing within FMCG or retail environments
•    Tertiary qualifications in marketing, business or a related field
•    Strong stakeholder management skills and the ability to influence cross-functionally
•    Commercial acumen with proven ability to drive sales and profit targets
•    Excellent project and time management capabilities
•    A collaborative mindset and natural curiosity to explore new ways to connect with customers
•    Experience managing external agencies and marketing budgets.

#LI-MAR

What’s in it for you?

• Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
• Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
• Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
• Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform ‘mythanks’. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
• Opportunities for learning and development: No matter where you start within our diverse business, you’ll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
• Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
• Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.

About the recruitment process

We’re continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.

We’re happy to adjust our recruitment process to support candidates with disability. For further information and additional contact details visit the ‘Our Recruitment Process’ section of our careers site or email inclusionrecruitment@coles.com.au

Job ID: 160367

Employment Type: Fixed Term