CRM / Customer Analyst - Hawthorn East

We’ve been proudly serving Australian communities since 1914 and have grown to become a top 30-listed company on the ASX with a portfolio of iconic homegrown brands. At the heart of our continued success is over 115,000 team members working across the country, all contributing to bringing our customers smiles. You’ll not only get to see your work make a difference, you’ll be part of a team working together to help Australians eat and live better every day.

About the team

As one of the biggest brands in Australia, we connect with millions of Australians  each week. Whether it’s connecting our customers with relevant content through digital innovation, omni-channel storytelling or impactful advertising that reaches 98% of Australians, our Marketing team play an important role in driving our brand forward, helping Australians eat and live better every day.

About the role

As a CRM / Customer Analyst, you’ll play a key role in enabling smarter, data-led marketing decisions across one of Australia’s largest customer bases. This is a hands-on analytics role focused on working with large, complex first-party datasets to drive segmentation, campaign targeting, and measurable commercial outcomes.

You’ll partner closely with marketing stakeholders, but your strength will sit in your technical capability. You’ll own the data work end-to-end and translate it into clear, actionable insights that influence decisions.

Applications for this role will close Friday April 10.

What you will do

This role is focused on using customer data to drive targeted marketing and measure its impact. This is not a front-end digital analytics role.

You’ll work across large datasets to build audience segments, support campaign delivery, and evaluate performance using structured, data-led approaches. A key part of the role is linking analysis to commercial outcomes and helping stakeholders understand what is driving performance.

You’ll also

• Build and manage customer segments using SQL and marketing data platforms
• Analyse large, complex customer and transactional datasets to identify growth opportunities
• Design and evaluate test and control frameworks to measure incremental campaign impact
• Develop dashboards and reporting in Power BI to support decision-making
• Translate data into clear, commercially relevant insights
• Partner with stakeholders to understand requirements and influence outcomes.

About you and your skills

You’re a hands-on data analyst with 2+ years experience and a background in marketing or customer analytics, comfortable working directly with large, complex datasets. You bring strong technical capability and can clearly link your work to business outcomes.

You’re confident working independently, owning your analysis end-to-end, and engaging stakeholders to ensure your insights drive action.

You will also have

• Strong SQL capability across data extraction, transformation, and analysis
• Experience with Power BI or similar data visualisation tools
• Background in customer or marketing analytics, including segmentation and profiling
• Experience working with first-party or transactional datasets at scale
• Experience in direct marketing channels and how data supports targeting and performance
• Experience with marketing measurement approaches, including test and control methodologies. 

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What’s in it for you?

• Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
• Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
• Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
• Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform ‘mythanks’. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
• Opportunities for learning and development: No matter where you start within our diverse business, you’ll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
• Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
• Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.

About the recruitment process

We’re continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.

We’re happy to adjust our recruitment process to support candidates with disability. For further information visit the ‘Our Recruitment Process’ section of our careers site.

Job ID: 179613

Employment Type: Full time