Brand Manager - Own Brand - Hawthorn East
We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with over 115,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact.
About the team
As one of the biggest brands in Australia, we connect with millions of Australians each week. Whether it’s connecting our customers with relevant content through digital innovation, omni-channel storytelling or impactful advertising that reaches 98% of Australians, our Marketing team play an important role in driving our brand forward, helping Australians eat and live better every day.
About the role
Are you ready to make an impact on millions of customers each week? At Coles, we’re passionate about delivering our Own Brand products – from everyday essentials to indulgent treats – that Australians know and love.
As Brand Manager, you’ll be part of our innovative and customer-led Own Brand Marketing team, driving growth across a portfolio of brands. Reporting to the Senior Marketing Manager, you’ll shape strategies, identify customer and market opportunities, and collaborate with our agency partners to deliver game-changing results.
Applications close Friday 7th of February.
What You’ll Do
• Lead the development of brand plans to drive growth and innovation.
• Build compelling brand identities and guardrails that deliver impact, consistently
• Use customer insights and market trends to shape brand strategy.
• Partner with agencies to deliver integrated marketing campaigns that cut through.
• Influence senior stakeholders in a fast-paced retail environment.
• Develop initiatives to build advocacy for Own Brand through lead programs & partnerships.
About you and your skills
You’re a customer-obsessed marketing pro with 2-3 years’ experience in FMCG or retail.
You’ll also have:
• Strong brand management and strategy expertise.
• Sharp analytical and financial acumen (including budget management).
• A knack for spotting trends and translating insights into action.
• Experience managing cross-channel marketing campaigns.
• Confidence working with senior stakeholders in complex organisations.
This is your chance to work on brands that Australians trust, delivering value and quality to every shopping basket. Apply now and be part of our Own Brand journey at Coles!
#LI-MAR
What’s in it for you?
- Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
- Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
- Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
- Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform ‘mythanks’. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
- Opportunities for learning and development: No matter where you start within our diverse business, you’ll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
- Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
- Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.
About the recruitment process
We’re continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.
We’re happy to adjust our recruitment process to support candidates with disability. For further information and additional contact details visit the ‘Our Recruitment Process’ section of our careers site or email inclusionrecruitment@coles.com.au
Job ID: 144792
Employment Type: Full time