Activation Manager - Retail - Hawthorn East

We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with over 115,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact.

About the team

Our Coles Liquor team work across three leading brands (Liquorland, First Choice Liquor Market and Vintage Cellars), each with their own unique offering and customer base. With a network of more than 930 stores and ultra-convenient online sites, delivering on our commitment to provide accessible drink solutions for every occasion.

About the role

Reporting to the Commercial Manager, you will deliver the planning and execution of all non BAU trade activity, including campaigns, retail media and in store activations. You will lead and land these initiatives whilst re-setting the framework and ways of working to improve efficiencies in this space.

Additionally, you will offer insights that equip stakeholders with critical information to guide future non BAU trade activity. 

You’ll also:

• Manage the end-to-end planning and execution of campaigns and store activations, ensuring they are delivered on time, in full and within budget
• Oversee stakeholder accountability and ensure alignment with the critical path for successful campaign execution
• Continuously improve store activation processes and frameworks for efficiency
• Lead the management and execution of the Retail Media activity that falls into the trade planning function
• Build and deliver a consistent reporting framework for campaigns and store activations which can support category decision making for future events
• Work closely with the Trade Planning Manager to dovetail Retail Activations with BAU Trade Plan
• Identify cost-saving opportunities on all POS assets

About you and your skills

We’re looking for an experienced leader who has proven experience in delivering the planning and execution of trade activity in a retail or FMCG environment. Liquor experience preferred.

You’ll also need:

• Strong communication skills and stakeholder management skills with the ability to influence at all levels and work cross-functionally

• High attention to detail, along with strong organisational and planning skills
• Knowledge of Trade Practices and general compliance in the retail industry
• Knowledge of POS print and production processes
• Ability to work within tight timeframes, embrace change and delivery excellence every time
• Ability to assess activities both qualitatively and quantitively and develop recommendations for improvement

#LI-ZH1

What’s in it for you?

• Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
• Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
• Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
• Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform ‘mythanks’. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
• Opportunities for learning and development: No matter where you start within our diverse business, you’ll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
• Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
• Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.

About the recruitment process

We’re continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.

We’re happy to adjust our recruitment process to support candidates with disability. For further information and additional contact details visit the ‘Our Recruitment Process’ section of our careers site or email inclusionrecruitment@coles.com.au

Job ID: 151239

Employment Type: Full time