Planning Manager - Coles 360

We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with over 115,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact.

About the team

Coles 360 is all about connections. It’s how we connect with customers at every turn of their lives. It’s how we use the power of Coles’ shopper data to maximise that connection. It’s how we partner at levels to drive more meaningful campaigns and measure the impact they create. Coles 360 combines the power of customer connections, media connections and partner connections to offer brands a one-stop media solution.

About the role

We are seeking a highly skilled and innovative Media Planner to join our progressive retail media business. As a Planning Manager, you will play a vital role in developing and executing effective media strategies that align with Coles and our Supplier Partner’s objectives. Your expertise will contribute to driving brand awareness, customer engagement, and revenue growth through insights & effective media planning.

Responsibilities

• Develop media strategies: Collaborate with cross-functional teams to understand business objectives and target audiences. Develop comprehensive media strategies that effectively communicate their brand message, drive engagement, and importantly drive conversion with their target markets.
• Media planning: Conduct thorough market research and analysis to identify the most relevant and effective media channels. Utilise consumer insights, media data, and industry trends to plan media across various platforms, including traditional and digital channels.
• Insights: Analyse proprietary data and provide actionable insights to optimise campaigns.
• Budget management: Assist in creating media budgets that effectively allocate resources to maximise the impact of media campaigns, including media scheduling and optimising of budgets to achieve desired outcomes.
• Industry research and trends: Stay up-to-date with industry trends, emerging technologies, and best practices in media planning. Apply this knowledge to enhance our media strategies and maintain a competitive edge.
• Client and Coles Business Unit relationships: Cultivate strong relationships with our partners both within Coles and at the Supplier level.

Requirements

• Experience: Minimum of 2 years of experience in Strategy / Media Planning. Previous experience in a progressive media environment such as publisher or agency is highly desirable.
• Strong analytical skills: Ability to analyse complex data sets, identify trends, and derive actionable insights to optimise media campaigns.
• Creative thinking: Demonstrated ability to think outside the box and develop innovative media strategies that resonate with target audiences.
• Excellent communication: Exceptional verbal and written communication skills to effectively collaborate with internal teams, clients, and media vendors.
• Tech-savviness: Proficiency in media planning and buying tools, ad platforms, and analytics tools. Familiarity with digital marketing technologies is a plus.
• Strategic mindset: Strong business acumen and the ability to align media plans with overarching business goals and marketing objectives.
• Attention to detail: Meticulous attention to detail, especially in managing media budgets and campaign execution.
• Adaptability: Comfortable working in a fast-paced and dynamic environment, with the ability to prioritise tasks and meet deadlines.

If you are a forward-thinking media professional who is passionate about driving impactful media strategies in a progressive retail media business, we would love to hear from you.

Join our team and contribute to shaping the future of retail media!

What’s in it for you?

• Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
• Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
• Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
• Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform ‘mythanks’. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
• Opportunities for learning and development: No matter where you start within our diverse business, you’ll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
• Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
• Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.

About the recruitment process

We’re continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.

We’re happy to adjust our recruitment process to support candidates with disability. For further information and additional contact details visit the ‘Our Recruitment Process’ section of our careers site or email inclusionrecruitment@coles.com.au

Job ID: 164747

Employment Type: Full time

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