Media Strategy & Planning Manager - Coles 360

We’ve been proudly serving Australian communities since 1914 and have grown to become a top 30-listed company on the ASX with a portfolio of iconic homegrown brands. At the heart of our continued success is over 115,000 team members working across the country, all contributing to bringing our customers smiles. You’ll not only get to see your work make a difference, you’ll be part of a team working together to help Australians eat and live better every day.

About the team

Coles 360 is all about connections. It’s how we connect with customers at every turn of their lives. It’s how we use the power of Coles’ shopper data to maximise that connection. It’s how we partner at levels to drive more meaningful campaigns and measure the impact they create. Coles 360 combines the power of customer connections, media connections and partner connections to offer brands a one-stop media solution.

Melbourne based
Permanent & 12-Month Fixed-Term Opportunities

At Coles 360, we're redefining how brands connect with customers through data, insights and retail media. As our retail media business continues to grow, we're looking for two Media Strategy & Planning Managers to join our team, one permanent opportunity and one 12-month fixed-term opportunity.

This is a unique role for someone who loves connecting customer behaviour, shopper insights and marketing science to create strategic media recommendations that drive commercial outcomes.

Working as part of our Strategy & Planning team, you'll partner closely with Partnerships, Sales, Measurement, Product and Ad Operations teams to develop insight-led media strategies for supplier partners. You'll use a combination of customer, category and campaign insights to understand how customers shop, what influences their decisions, and how Coles 360 media solutions can help brands achieve their objectives. This is not a pure insights role. We're looking for someone who can take insights and transform them into strategic recommendations, compelling narratives and innovative media solutions that deliver measurable results.

What You'll Be Doing

• Develop strategic, insight-led media plans that connect supplier objectives with customer and shopper behaviour.
• Use customer, category, audience and campaign insights to identify opportunities and shape media recommendations.
• Translate complex data into compelling, commercially relevant stories that influence investment decisions.
• Partner closely with Partnerships and Sales teams to develop bespoke media solutions and recommendations for supplier partners.
• Collaborate with Measurement teams to ensure recommendations are grounded in effectiveness and aligned to clear success metrics.
• Work alongside Product and Ad Operations teams to develop innovative campaign solutions and unlock new opportunities for clients.
• Leverage industry tools, research and market intelligence to identify emerging trends and strengthen planning recommendations.
• Challenge briefs, uncover customer opportunities and create strategies that drive customer engagement, conversion and business growth.
• Contribute to the evolution of planning capability, strategic thinking and planning excellence across Coles 360.

About You

You're naturally curious about customers and what drives behaviour. You enjoy connecting data, insights and market intelligence to develop strategic recommendations that solve commercial challenges.

You'll bring:

• Experience in media strategy, media planning, communications planning, marketing strategy or a related discipline.
• Strong understanding of customer behaviour, shopper marketing and audience-led planning.
• Ability to translate customer and market insights into strategic media recommendations and actionable plans.
• Experience working with media, audience, research and planning tools such as Nielsen, Commspoint, WARC and emerging AI platforms.
• Knowledge of marketing science principles and how they can be applied to drive campaign effectiveness.
• Strong analytical and commercial acumen, with the ability to balance customer needs, supplier objectives and business outcomes.
• Excellent storytelling and presentation skills, with the ability to influence stakeholders through insight-backed recommendations.
• Experience working collaboratively across multiple stakeholder groups in a highly cross-functional environment.
• Retail media, FMCG, agency, publisher or broader marketing experience will be highly regarded.

What’s in it for you?

• Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
• Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
• Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
• Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform ‘mythanks’. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
• Opportunities for learning and development: No matter where you start within our diverse business, you’ll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
• Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
• Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.

About the recruitment process

We’re continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.

We’re happy to adjust our recruitment process to support candidates with disability. For further information and additional contact details visit the ‘Our Recruitment Process’ section of our careers site or email inclusionrecruitment@coles.com.au

Job ID: 188626

Employment Type: Full time
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