Our Values

Our Goal & Values framework has been developed to help make Coles a better place to work and a better place to shop. Coles team members take pride in the service they provide and support our core values.

Our Goal

"To give the people of Australia a shop they trust, delivering quality, service and value".

Our Values

  • Our customers come first – always!
  • We support each other to get things done.
  • We take pride in the service we provide.
  • We constantly strive to do better.

Our Circle of Success

PROUD TO BE COLES - The best customer experience - Truly better value - Stunning, quality fresh food - Working smarter stores - Excellent availability - Sold and served with personality